by Maile Bucher – February 1, 2016
Alex Kepner and Mark Tavares of Richmond, VA, became friends while attending Virginia Tech. Over the last eight years, they have worked for lawn application companies and learned the ins and outs of the lawn care business.
“We knew what was really being sprayed on lawns, and how important active biology in the soil is to a healthy lawn,” Tavares says. “We also knew that it was not always safe for our pets and kids. A simple question really hit home when Alex’s wife would ask if she could let the dogs out, and Alex would say, ‘Well, not yet. You might want to keep them in for a while.'”
Kepner and Tavares are passionate outdoorsmen. They made the decision to start up their own lawn care company. Tavares majored in landscaping and turfgrass management while Kepner majored in marketing. Drawing from their past experiences in the green industry, along with their respective degrees, Project Green was born in the summer of 2015.